Digital Marketing

Lack of Use of Software Applications by the Small & Medium Organizations The importance of computerization in all the fields of work can never be stressed too much. The computerized technologies took a lot of time to reach our country and many administrative and business operations are still carried out manually. Even the most basic operations aren’t computerized. This trend is a huge speed-breaker in the path of development for India.  Since the small and medium enterprises are not utilizing technology in their work, most of the consumers are also left unaware about it. At least the basic, everyday operations that are not complex, but take up a lot of time, need to be computerized.  If retail shop owners start using Point of Sale, it will be a revolutionary change for the small retail industry. But, people are afraid for no real reason. The reasons for this are the lack of awareness, and the absence of the basic urge to contribute to the growth of ...

How to Fight the Current Economic Slowdown. Its Effects on Businesses. India’s economy is at an all time low and is still slowing down gradually. According to the official GDP data that was released on 30th August, the country is going through the worst growth slowdown in six years. The crisis has finally reached the point where no one can deny its existence. From biscuit makers to automobile manufacturers , all types of businesses have faced a huge number of job losses which is extremely difficult to ignore. Shubhada Rao, a chief economist at YES Bank pointed at ‘job losses’ to be the key reason for the current situation. She said that people need “cash in their hands” so that they can make use of the supply. After June 2008 and March 2011, this is the third time that India is facing an economic slowdown in just a decade. There obviously have to be some catalysts that enabled this clear tumbling down of india’s economy . In this article we are going to point out s...

Evolution of Market Research & Data Analytics, it's Present scenario & relevance in present time ? Computer scientist Jim Grey said, Data science is the fourth paradigm of science, other being empirical, theoretical, and computational paradigm. The “rapidly changing ” world needs our attraction to know “what these changing paradigm are” and how they can impact industry and how business school needs to prepares the talent pool. The data Analytics is one of the prominent field, that answers to all these questions. Data Analytics is multidisciplinary field that enhances, Mathematics, statistics, and computer science. It filters knowledge and insights from data in various forms with the use of algorithm, scientific methods, and computer system. These extracts then, can be used for business objective. All this becomes more advanced with the low cost of data storage and quantum of data generating and recording. In other words, Big data is a data science tool t...