Videos for Business

Videos for Business

Blogs, images, and presentations have dominated the marketing industry for years. It’s time for videos to take over now. Video content marketing is being used by 63% of businesses and 82% of those have found it to be one of the most essential strategies. Videos are everywhere and in order to avoid being left behind, you need to utilize them as well. They can be used for all kinds of promotions and generate a huge amount of profit.

Some of the benefits of using video for business marketing are:

Better impact


People remember video content more than texts or images. The human brain can process videos 50,000 times faster than text. Customers would rather watch a video about your company, than reading a long text. So the video is a blessing that lets you get through to more number of people and expand your client reach.



Improved SEO


Websites with video content have better SEO than those that don’t. Along with the number of visits to your site, Google also keeps track of the number of times customers spend on it. This is because people wouldn’t spend a lot of time on a website if it did not have relevant content. Videos add to that time because as long as visitors are watching them, they remain on your website. Studies show that there are 53 times better chances of showing on top in Google’s search results with video content included in the website.




Better connection with the audience


Creating videos means coming up with relatable characters and scenarios for the audience. For example, a video that uses a cartoon character that people used to watch, will give visitors a sense of belonging. It will make them feel better about choosing your business and its services. Moreover, they will come back to you for future deals as well.



Versatility


You can make videos of everything. From company introduction to product and service promotions to occasional offers, videos are the best way to attract an audience and keep it engaged. You can also include them with other campaigns such as email marketing, social media marketing, etc. Such versatility adds even more value to videos for businesses.



Better analysis of performance


When you use videos, you get to know exactly how people interact with them. It shows you data such as how long people watched a video; when they stopped watching; how many clicks it generated and so on. So even if you are just beginning with video content marketing, you will get better at it soon, with these useful insights. You’ll know exactly where you need to work harder, which will lead to more effective content.



Here are some examples of a business when it used video to reach the number of people:


A digital marketing company was working for a law firm. It was getting traffic with the help of organic SEO and leads were generated, but most of them were not converting. So the company decided to switch to video marketing. A YouTube channel was created for the law firm where videos based on law were uploaded. It didn’t even take a month for them to generate better traffic and leads from there. People also entered queries in the comment section and it led to more mature lead generation. 

There was another client who provided online tuition for competitive examinations. Although he was getting attention locally, he wanted to reach more people online. So the company asked him to provide some tutorial videos, which would help in getting more traffic. These videos were uploaded on YouTube, Facebook, and Instagram. Three months later, there were 2 lakh views on the videos and the client became a successful brand. He expanded his reach from local students to students beyond states.


So if you want to grow your business and increase its revenue generation, it’s high time you started video content marketing. Experts believe that videos help customers in making purchase decisions easily, which leads to more sales.