YouTube Marketing

YouTube Marketing


YouTube is being recommended as the world’s second-largest search engine after Google. This makes it an extremely valuable marketing space for all kinds of businesses to increase their brand reach and become popular by creating and publishing impactful videos. Before beginning a YouTube campaign, your strategy must include audience reach, creative content, partnerships, links back to your website, Calls-to-Action (CTA), and most importantly, consistency.









Video is the latest content that is being used for marketing and it has proved to be very beneficial for businesses to attract potential clients. Reports have shown that video content has the ability to become a top disruptor in digital marketing. Consumers are more
interested than ever in learning and connecting with brands through videos and
that is what the brands are doing.



The results of video marketing speak for themselves. 52% of digital marketers all over the world believe that video generated the best ROI (Return of Investment) among all other types of content. And it is quite easy to decide the best platform to post videos.YouTube has become an obvious choice because it is the most famous website that hosts videos.
Even though video marketing brings in such amazing benefits, there aren’t many small businesses that use YouTube. Only 9% of small businesses have an account on the world’s second largest search engine, used by 1.3 billion people across the world. When business owners are asked for the reason of avoiding YouTube, they say that it’s only because they don’t have enough knowledge about the creation of video content.


Here are some tips that can be helpful for your YouTube marketing strategy:


1.Perform good research

Like any other marketing strategy, research is the first step for YouTube marketing as well. Yocannot creates a video without knowing the working of video marketing or what your target audience wants to see. So do not start producing videos without any prior information.In order to get the best idea about this marketing strategy, you need to take a good look at what your competitors are doing. Learn about the types of videos they are publishing, their success rate, their frequency of publishing new videos, and so on. You need to analyze the content that is present and then plan your own content for maximum success.

2.Come up with creative useful videos

People are more attracted to videos than any other type of content. This is because videos are more interesting than blogs, ebooks, etc. and have the potential to keep people engaged. Nowadays the audience wants entertainment along with the utility of conventional formats. So, if you want to video marketing on YouTube, the main thing is to create interesting content. People do prefer watching video tutorials, but they are likely to be repelled by a video that has a person merely talking about how to use a product. This can also lead to the value of the product going down. Therefore, you need to come up with unique and creative ways to share a message. Some types of videos that you can create are “how-to” videos, success stories of people who have used the product, demo videos, etc. but make sure the videos are interesting and worth watching.

3.Partner with YouTubers

YouTubers are the celebrities that have built a huge fan following with their videos on YouTube. Millions of people follow them and their videos get millions of views in a few days.YouTubers don’t just attract the youth. Many older individuals also follow them and enjoy their work. These special celebrities create videos on everything that you can think about. Be it travel vlogs, comedy videos, beauty tips, inspirational videos, informative videos, you can find YouTubers from every field.

Your YouTube campaign would be extremely successful if you can partner with a YouTuber who is related to your industry or who has the audience that can benefit from your products and services. Since the fans trust the YouTuber, they are likely to use every product recommended by him/her.

4.Post links back to your website


Having links that take visitors directly to your website is one of the best ways to increase traffic. In order to link back to a website, you can add an annotation in the video itself so that when a user clicks on it, they are taken to the website directly. Another way is to add a link in the description box of the video.

5.Create Calls-to-Action

There aren’t any options to insert an actual CTA button, but you can guide users through the video. At the end of each video, you can ask them to do something. What you ask depends on the type of video or the stage of your channel. If it is your first video and you are introducing yourself, you can ask the viewers to like and subscribe to your channel for more videos. If you have posted a demo or
“how to” video, ask them to check out the product and get more information from your website. CTAs can be a great help in improving your audience reach and sales.

6.Post videos regularly

It is obvious that maintaining blogs is easier than maintaining a YouTube channel, because of increased production costs, but the investment is much less than the revenue generated. However, in order to see results, you need to be consistent with the videos. Like any other content marketing strategy, YouTube marketing also needs a lot of attention and regularity. Once you start publishing videos, be sure to post new ones regularly. You also need to make sure that quantity doesn’t overpower quality. If your followers find the quality of videos degrading, they are likely to unsubscribe from your channel. This will harm your reputation and also decrease your client database. So, be consistent. There is no other way to earn the following on YouTube.