Digital Marketing

Organic Search vs Paid Search Organic search traffic refers to the people who find your website link on the search engine results page. In order to maximize organic traffic, companies use Search Engine Optimization on their websites. Paid search traffic refers to those people who click on your business’ advertisements or sponsored listings and reach the website. Companies need to pay a certain amount of money to get their listings on top of the search results. 81% of Internet users perform all kinds of searches on Google, while only 19% utilize other search engines such as Bing, Yahoo, etc. So you should obviously focus on the former for maximum benefits.  Google acts as a source for both organic as well as paid search traffic. The method for organic traffic is called Search Engine Optimization (SEO) and the one for paid traffic is known as Search Engine Marketing (SEM). SEO is the process of increasing the visibility of a website and adding to the quality a...

Videos for Business Blogs, images, and presentations have dominated the marketing industry for years. It’s time for videos to take over now. Video content marketing is being used by 63% of businesses and 82% of those have found it to be one of the most essential strategies. Videos are everywhere and in order to avoid being left behind, you need to utilize them as well. They can be used for all kinds of promotions and generate a huge amount of profit. Some of the benefits of using video for business marketing are: Better impact People remember video content more than texts or images. The human brain can process videos 50,000 times faster than text. Customers would rather watch a video about your company, than reading a long text. So the video is a blessing that lets you get through to more number of people and expand your client reach. Improved SEO Websites with video content have better SEO than those that don’t. Along with the number of visits to your s...

United States-China Trade War China and the United States, two of the world’s largest national economies, have been in an economic conflict since 2018 when US President Donald Trump started applying tariffs and various other trade barriers on China. The US called China’s trade practices “unfair” and in order to force the latter to change such practices, Trump began the trade barriers. China’s “unfair” practices caused growth in the trade deficit, the stealing of intellectual property and forced the move of American technology to China. Trump had been recommending tariffs for the reduction of the US trade deficit since the 1980s. He wanted to encourage domestic manufacturing because he believed that the United States was being “ripped off” by trading partners. Therefore, when he started campaigning for the role of President, this was a major point that he addressed. However, there are very few economists who believe that tariffs are a solution. This ongoing trade war has n...

Market Research Market research is a digital marketing process of finding out whether a particular product or service is viable or not by conducting direct research with potential customers. The company gathers relevant information from target markets or customers in an organized manner and uses it to improve the business’ outcomes. When you have an idea about whether or not a particular product or service will be successful in the market, you can strategize accordingly and get better profits. Market research tells you where the potential customers are conducting their research before buying products that are similar to those you sell. You also learn about the latest trends in the market and what people are looking for from companies like yours.  Here are some of the benefits of performing market research: Strengthens your business’ position With market research, you get to understand the market and your potential customers in a b...