Digital Marketing

Linkedin Campaign If you want to grow your business exponentially, you need to utilize and work on all the resources available on the Internet. The social networking sites are blessings that you really shouldn’t ignore. One of these amazing resources sitting there waiting for you, is LinkedIn. Campaigning on this website can help you a lot in building your client network and making your organization popular for the right kind of audience. There are more than 660 million professionals on LinkedIn, scattered across 200 countries and territories.  Here are some of the many reasons for you to campaign on LinkedIn: 1.Millions of tech-savvy professionals  You get to reach out to millions of tech-savvy professionals who are probably also looking for organizations like you. LinkedIn campaigns are a great way to develop mutually beneficial relationships with people interested in your services/products. Most LinkedIn users are on the lookout for opportunities to connect with

Lack of Use of Software Applications by the Small & Medium Organizations The importance of computerization in all the fields of work can never be stressed too much. The computerized technologies took a lot of time to reach our country and many administrative and business operations are still carried out manually. Even the most basic operations aren’t computerized. This trend is a huge speed-breaker in the path of development for India.  Since the small and medium enterprises are not utilizing technology in their work, most of the consumers are also left unaware about it. At least the basic, everyday operations that are not complex, but take up a lot of time, need to be computerized.  If retail shop owners start using Point of Sale, it will be a revolutionary change for the small retail industry. But, people are afraid for no real reason. The reasons for this are the lack of awareness, and the absence of the basic urge to contribute to the growth of the count

How Technology Can Change the Life of a Farmer India is probably among the countries with the highest amount of farming land and the most number of farmers. And ironically, our nation is the one with the most farmer suicide cases as well .  “If agriculture goes wrong, nothing else will have a chance to go right in the country.” -M. S. Swaminathan So, what is the main cause of this scenario? Even though the farmers are the most hard working section of the society, they fall under the category of the poorest of the poor. They have been forced to live in a miserable condition for so long and most of them have even accepted that they deserve to live that way. The extent to which it has progressed, these conditions may never change. “The farmer is the only man in our economy who buys everything at retail, sells everything at wholesale, and pays the freight both ways.” -John F. Kennedy Farmers don’t even have enough money to purchase good quality seeds , l

Neutral Media is the Power of Democracy! Does the 'Largest Democracy' have it's Neutral Media ? "Neutral Media"  ---- One of the fundamental rights of our Constitution is the freedom to speech. It includes the freedom of media to publish articles and news items, which shows the precise and clear view of what is happening at the moment in our country. Sadly, most of the media is sold and lost its neutral status. They need to publish what the ruling government asks them to. They cannot at any cost, write what the truth is. The same is the state of both - the print and the electronic media. The long-simmering crisis of reliability in the Indian news media has finally reached a boiling point. Administration , Judiciary, and Press should all work independently. Most of the real democratic countries let the press and media to point out the flaws of the administration. The primary goal is to help them correct it and work in the right direction. In

    Marketing on TikTok TikTok is a social media video app , that has emerged as the most popular app in 2019. In the first quarter of this year, it was downloaded more than 33 million times, all over the world, from the App Store. There is no denying the fact that TikTok has become a sensation in a short amount of time.  It basically allows the users to create and share short videos , where they can showcase various talents in lip-syncing , comedy, etc. Aspiring and even current actors are constantly using TikTok to move ahead in their career . In fact, they have managed to grow their followers to millions, hence growing the reach of this viral app as well.  Knowing all this, we can safely say that TikTok carries great potential for business marketing . Let us look at some of the ways in which this new platform can prove beneficial for various brands . -: Wide audience reach: TikTok encountered a slight speed-breaker in India when it got banne