LinkedIn Campaign

Linkedin Campaign

If you want to grow your business exponentially, you need to utilize and work on all the resources available on the Internet. The social networking sites are blessings that you really shouldn’t ignore. One of these amazing resources sitting there waiting for you, is LinkedIn. Campaigning on this website can help you a lot in building your client network and making your organization popular for the right kind of audience. There are more than 660 million professionals on LinkedIn, scattered across 200 countries and territories. 

Here are some of the many reasons for you to campaign on LinkedIn:

1.Millions of tech-savvy professionals 

You get to reach out to millions of tech-savvy professionals who are probably also looking for organizations like you. LinkedIn campaigns are a great way to develop mutually beneficial relationships with people interested in your services/products. Most LinkedIn users are on the lookout for opportunities to connect with different companies, so they are basically waiting for you. 

2.Choose from countless demographic details

Linked ad system collects relevant details from the information entered in all the personal accounts on the website. They know the users’ designations, companies where they work, where they live, etc. With the help of this system, you can target relevant audience for your ad campaigns, in order to get the most efficient outcome. You can target them on the basis of Job Title, Job Function, Seniority,                                                                                                        Company Name, Industry, Gender/Age, and so on.

3.LinkedIn Lead Accelerator

LinkedIn’s Lead Accelerator can help you in targeting the right kind of audience based on your requirements. You do not have to sort through tons of data and figure out your target audience; the accelerator does it for you. With this tool, you can strategize efficiently to get the best results out of the ad campaign. The lead accelerator has assisted several companies in reducing their costs-per-lead and also in getting higher conversion rates.

4.Majority of marketers agree to LinkedIn’s capability 

At least 94% business marketers utilize the site to circulate their content and advertisements to millions of people all over the world. They also agree that Linked is the most effective site for marketing. It’s time to be a part of these businesses and take your services to a greater number of people worldwide.

5.Unique advertising types

Like other social networking sites, LinkedIn offers sponsored posts and sidebar ads so that you have a better possibility of getting exposure, clicks and conversions. Sponsored In Mail is also offered by the website. It is combined with LinkedIn’s internal messaging platform and has been extremely successful in the past. 

However, in order to enjoy these benefits, it is important to build an effective LinkedIn Marketing campaign. You need to be clear about your strategy; your expectations from the advertisements; your budget; and your marketing goal. If these benefits interest you and you want to apply them for your own business, here are some basic steps for setting up a LinkedIn campaign:

• Create a page for your company on LinkedIn.

• Next, you need to create a Campaign Manager Account that is linked to your company page and sign in to it.

• Choose your ad format. You can sponsor the existing content and also utilize Sponsored In Mail.

• You should create individual ads. The ones with visuals are better than those without visuals. Create them in different variations so that you can test their effect.

• Choose your target audience and set your budget.

• Finally, you are ready to launch the campaign.

Even after the ad has been launched, you can monitor its performance from the Campaign Manager Account and also make the changes that you feel are necessary. 

Now that you know the advantages of a LinkedIn campaign, it’s time to use it for your business also. The more you advertise properly, the more you’ll get in return and your business will be sure to soar higher than ever. Go ahead and get started!