Marketing on TikTok
TikTok is a social media video app, that has emerged as the most popular app in 2019. In the first quarter of this year, it was downloaded more than 33 million times, all over the world, from the App Store. There is no denying the fact that TikTok has become a sensation in a short amount of time.
It basically allows the users to create and share short videos, where they can showcase various talents in lip-syncing, comedy, etc. Aspiring and even current actors are constantly using TikTok to move ahead in their career. In fact, they have managed to grow their followers to millions, hence growing the reach of this viral app as well.
Knowing all this, we can safely say that TikTok carries great potential for business marketing. Let us look at some of the ways in which this new platform can prove beneficial for various brands.
TikTok encountered a slight speed-breaker in India when it got banned in early April 2019 for a short period of time. But after the ban was lifted in the same month, the app managed to continue growing at an exponential rate. This proves its strength and ability to stay active in the digital world.
43% of the global users on TikTok are from India. So campaigning here can be especially beneficial for the Indian industry. This is a new and better platform to increase the number of customers and generate more revenue.
One of the main reasons for the popularity of Tiktok is that it brought an innovative way of communication for its users. People easily get bored of the regular ways of content marketing.
If a company starts a channel on TikTok and keeps coming up with creative content, the chances of attracting customers will be extremely high. Everyone wants to do business with creative organizations that break the norm of how businesses work. If companies want to keep up with the ever-changing world, they need to make use of every new platform that they find.
This platform can also be used to spread your ad campaigns to a broader audience with the help of TikTok influencers. As discussed earlier, there are people on TikTok who have grown their followers to millions. Various brands can make use of their wide reach by working with them.
This is especially beneficial for brands that make products used by everyone. For example, a clothing brand can advertise with a popular TikTok user and anyone who watches that user’s videos will get to know about that brand and its offers. A few other types of brands are those working in food, furniture, etc. Basically any such company that offers products and services required by each and every person, can broadcast their business with these influencers. Moreover, if an influencer advertises your business, his/her followers are sure to be impressed, because they trust the advertiser.
Since TikTok is a new platform for advertising, the competition for those who start early will be much less than those who start later, on an established site. Since there are already millions of users, there is really no chance that an ad campaign on TikTok won’t work.
The only concern would be if you start advertising later, when the competition reaches this platform also. So it would be wise to start campaigning on TikTok as soon as possible.
A hashtag challenge works amazingly on TikTok. The users are always eager to show their creativity by coming up with videos according to a trending challenge.
Brands can also come up with such challenges that would benefit their business. They can either use their own TikTok channel if it has enough followers; or they can partner with influencers to make the challenge popular. Pairing up with influencers is probably better, because it will encourage his/her fans to carry the challenge forward and let more people know about your company.
So use this fresh and fast-emerging platform to grow and maintain your business. The most essential part of a TikTok campaign with an influencer is coming up with the right kind of goals for the right kind of target audience. If you can nail these two aspects, the influencer will do his/her job and you are sure to reach those goals.
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