Organic Search vs Paid Search
Organic Search vs Paid Search Organic search traffic refers to the people who find your website link on the search engine results page. In order to maximize organic traffic, companies use Search Engine Optimization on their websites. Paid search traffic refers to those people who click on your business’ advertisements or sponsored listings and reach the website. Companies need to pay a certain amount of money to get their listings on top of the search results. 81% of Internet users perform all kinds of searches on Google, while only 19% utilize other search engines such as Bing, Yahoo, etc. So you should obviously focus on the former for maximum benefits. Google acts as a source for both organic as well as paid search traffic. The method for organic traffic is called Search Engine Optimization (SEO) and the one for paid traffic is known as Search Engine Marketing (SEM). SEO is the process of increasing the visibility of a website and adding to the quality and q