Digital Marketing

How to Fight the Current Economic Slowdown. Its Effects on Businesses. India’s economy is at an all time low and is still slowing down gradually. According to the official GDP data that was released on 30th August, the country is going through the worst growth slowdown in six years. The crisis has finally reached the point where no one can deny its existence. From biscuit makers to automobile manufacturers , all types of businesses have faced a huge number of job losses which is extremely difficult to ignore. Shubhada Rao, a chief economist at YES Bank pointed at ‘job losses’ to be the key reason for the current situation. She said that people need “cash in their hands” so that they can make use of the supply. After June 2008 and March 2011, this is the third time that India is facing an economic slowdown in just a decade. There obviously have to be some catalysts that enabled this clear tumbling down of india’s economy . In this article we are going to point out s...

Evolution of Market Research & Data Analytics, it's Present scenario & relevance in present time ? Computer scientist Jim Grey said, Data science is the fourth paradigm of science, other being empirical, theoretical, and computational paradigm. The “rapidly changing ” world needs our attraction to know “what these changing paradigm are” and how they can impact industry and how business school needs to prepares the talent pool. The data Analytics is one of the prominent field, that answers to all these questions. Data Analytics is multidisciplinary field that enhances, Mathematics, statistics, and computer science. It filters knowledge and insights from data in various forms with the use of algorithm, scientific methods, and computer system. These extracts then, can be used for business objective. All this becomes more advanced with the low cost of data storage and quantum of data generating and recording. In other words, Big data is a data science tool t...

Introduction The internet has become a place with endless possibilities. With the internet being accessible to almost every individual in the world, the way businesses run has changed drastically. Organizations are using the internet in multiple ways to promote their business and get more and more customers to buy their products and services through different kinds of marketing strategies over the internet. One such marketing strategy is using informative content, which the users refer to gain knowledge. Organizations are targeting the informative content and using it as a tool to market their business and their services. Let's have a look at how this feature of content works as a marketing tool, what are the various dimensions and how companies benefit from the same.  Content Development: An important tool for marketing  Content development is said to be a process of researching, producing, and then publishing the information, to meet a ...

How Should You Hire a Right Digital Marketing Agency? Whether you are heading for a Digital Marketing Agency or looking to replace unproductive incumbent, here are the best way you can cut across to hire the right agency . 1. Don'tLook for an agency that Asks You to Sign Contract. An agency may want you to sign contract that will bind you in a trap of long contract. But a good agency will not lock you up in a complicated contract. They try to give their best result that make you benefited. You should try to find an agency that does not make you sign contract you can't rid of. An agency tries to bring you in the advertising trap and use all market oriented tactics to make you sign the deal. When you look for the new agency , always go through last experience of other entrepreneurs. A good start-up business sign contract only for short period. This will help you in shortlisting the agencies. 2. FindDedicated Account Manager. Sometime ...