Digital Marketing

Lack of Use of Software Applications by the Small & Medium Organizations The importance of computerization in all the fields of work can never be stressed too much. The computerized technologies took a lot of time to reach our country and many administrative and business operations are still carried out manually. Even the most basic operations aren’t computerized. This trend is a huge speed-breaker in the path of development for India.  Since the small and medium enterprises are not utilizing technology in their work, most of the consumers are also left unaware about it. At least the basic, everyday operations that are not complex, but take up a lot of time, need to be computerized.  If retail shop owners start using Point of Sale, it will be a revolutionary change for the small retail industry. But, people are afraid for no real reason. The reasons for this are the lack of awareness, and the absence of the basic urge to contribute to the growth of the count

How Technology Can Change the Life of a Farmer India is probably among the countries with the highest amount of farming land and the most number of farmers. And ironically, our nation is the one with the most farmer suicide cases as well .  “If agriculture goes wrong, nothing else will have a chance to go right in the country.” -M. S. Swaminathan So, what is the main cause of this scenario? Even though the farmers are the most hard working section of the society, they fall under the category of the poorest of the poor. They have been forced to live in a miserable condition for so long and most of them have even accepted that they deserve to live that way. The extent to which it has progressed, these conditions may never change. “The farmer is the only man in our economy who buys everything at retail, sells everything at wholesale, and pays the freight both ways.” -John F. Kennedy Farmers don’t even have enough money to purchase good quality seeds , l

Neutral Media is the Power of Democracy! Does the 'Largest Democracy' have it's Neutral Media ? "Neutral Media"  ---- One of the fundamental rights of our Constitution is the freedom to speech. It includes the freedom of media to publish articles and news items, which shows the precise and clear view of what is happening at the moment in our country. Sadly, most of the media is sold and lost its neutral status. They need to publish what the ruling government asks them to. They cannot at any cost, write what the truth is. The same is the state of both - the print and the electronic media. The long-simmering crisis of reliability in the Indian news media has finally reached a boiling point. Administration , Judiciary, and Press should all work independently. Most of the real democratic countries let the press and media to point out the flaws of the administration. The primary goal is to help them correct it and work in the right direction. In