Digital Marketing

    Marketing on TikTok TikTok is a social media video app , that has emerged as the most popular app in 2019. In the first quarter of this year, it was downloaded more than 33 million times, all over the world, from the App Store. There is no denying the fact that TikTok has become a sensation in a short amount of time.  It basically allows the users to create and share short videos , where they can showcase various talents in lip-syncing , comedy, etc. Aspiring and even current actors are constantly using TikTok to move ahead in their career . In fact, they have managed to grow their followers to millions, hence growing the reach of this viral app as well.  Knowing all this, we can safely say that TikTok carries great potential for business marketing . Let us look at some of the ways in which this new platform can prove beneficial for various brands . -: Wide audience reach: TikTok encountered a slight speed-breaker in Indi...

How to Fight the Current Economic Slowdown. Its Effects on Businesses. India’s economy is at an all time low and is still slowing down gradually. According to the official GDP data that was released on 30th August, the country is going through the worst growth slowdown in six years. The crisis has finally reached the point where no one can deny its existence. From biscuit makers to automobile manufacturers , all types of businesses have faced a huge number of job losses which is extremely difficult to ignore. Shubhada Rao, a chief economist at YES Bank pointed at ‘job losses’ to be the key reason for the current situation. She said that people need “cash in their hands” so that they can make use of the supply. After June 2008 and March 2011, this is the third time that India is facing an economic slowdown in just a decade. There obviously have to be some catalysts that enabled this clear tumbling down of india’s economy . In this article we are going to point out s...