Digital Marketing

Evolution of Market Research & Data Analytics, it's Present scenario & relevance in present time ? Computer scientist Jim Grey said, Data science is the fourth paradigm of science, other being empirical, theoretical, and computational paradigm. The “rapidly changing ” world needs our attraction to know “what these changing paradigm are” and how they can impact industry and how business school needs to prepares the talent pool. The data Analytics is one of the prominent field, that answers to all these questions. Data Analytics is multidisciplinary field that enhances, Mathematics, statistics, and computer science. It filters knowledge and insights from data in various forms with the use of algorithm, scientific methods, and computer system. These extracts then, can be used for business objective. All this becomes more advanced with the low cost of data storage and quantum of data generating and recording. In other words, Big data is a data science tool t...

Introduction The internet has become a place with endless possibilities. With the internet being accessible to almost every individual in the world, the way businesses run has changed drastically. Organizations are using the internet in multiple ways to promote their business and get more and more customers to buy their products and services through different kinds of marketing strategies over the internet. One such marketing strategy is using informative content, which the users refer to gain knowledge. Organizations are targeting the informative content and using it as a tool to market their business and their services. Let's have a look at how this feature of content works as a marketing tool, what are the various dimensions and how companies benefit from the same.  Content Development: An important tool for marketing  Content development is said to be a process of researching, producing, and then publishing the information, to meet a ...

How Should You Hire a Right Digital Marketing Agency? Whether you are heading for a Digital Marketing Agency or looking to replace unproductive incumbent, here are the best way you can cut across to hire the right agency . 1. Don'tLook for an agency that Asks You to Sign Contract. An agency may want you to sign contract that will bind you in a trap of long contract. But a good agency will not lock you up in a complicated contract. They try to give their best result that make you benefited. You should try to find an agency that does not make you sign contract you can't rid of. An agency tries to bring you in the advertising trap and use all market oriented tactics to make you sign the deal. When you look for the new agency , always go through last experience of other entrepreneurs. A good start-up business sign contract only for short period. This will help you in shortlisting the agencies. 2. FindDedicated Account Manager. Sometime ...

Why should you hire a digital marketing agency? When you start a business, you are also looking for the best result. But sometime fail to track the customer profile and e-market place and do not get desired result. In such a situation Digital Marketing Agency can ensure you the best and effective output. The agency assures you for better and cost-effective result. Here are the 10 reasons to make you hire the Digital Marketing Agency : 1. To Know your Audience. Customer have different proposition, demands and requirements. If you have not analyzed and researched on the demand for online service, the customer will not get their requirements. Apart from this, you need the digital market agency to know the dynamics of market place. The structure and proposition of market place is very dynamic. It varies with customer profile and their behaviour. The SEARCH-GAP Analysis that can help in finding the level of customer demand. You can also get through the facebo...